The RoundUp mobile and tablet application from Canada Beef Inc. provides an informative guide to anyone who enjoys delectable beef meals.
Client
Project
Platform
Beef is a versatile ingredient that can be used to prepare a wide range of recipes like barbecue and stews. However, not everyone is confident in cooking with it. Our focus was to build a reference tool for food enthusiasts to make the most of tips and tricks from industry professionals.
From getting the right cut to tried and tested instructions and recipes, Roundup helps meat lovers expand their culinary landscape and cook with more confidence.
Explore here for facts and information about Canadian beef along with different ways to stay connected with Canada Beef.
Research
User Persona
User Flow
Wireframe
UI/UX Design
Development
Testing
Deployment
While building for iOS and Android, the client wanted an entire re-design of the existing app, while offering a more detailed reference tool with tips and tricks from industry professionals for those with limited experience in the kitchen.
To design
an app for meat lovers,
especially those with limited experience in the kitchen.
Improving
the old application UI
with more streamlined content and pictorial representations.
Developing
an app in 3 languages
for the multi-lingual and diverse population of Canada.
We updated the layout to show all the different types of meat cuts with pictorial references and descriptions.
Designed for a culturally diverse Canada, users can view content in English, French, and Spanish.
We incorporated social media APIs, video tutorials, bulletins, and chat options for users to share recipes, tips, and tricks.
We filtered recipes based on different cooking methods with comprehensive step-by-step instructions for beginners and experts alike.
Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.
Skip the takeout with this easy beef stir-fry with a simple stir-fry sauce that is satisfying, you’ll use it on everything.
Videos make learning easy. The app features video recipes and tutorials on how to buy, store and cut beef.
Programming Languages
IDE
Swift, Java, Kotlin,
Node.js, Angular,
React, .net
AWS, MongoDB
Xcode, Visual Studio,
Atom, Vim
Database and Cloud
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The RoundUp app is an all-in-one tool for users who want to learn everything about Canadian beef. This app has become a favourite among beef lovers and newbie cooks who want to explore new beef recipes and enjoy delicious meals. With more than 100k downloads on Google Play Store, the RoundUp app is reaching new milestones every day.
Learn more about this ultimate pocket guide to enjoying Canadian Beef
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